Hindustan Motors, a venerable name in the Indian automotive industry, no longer stands. In response to dynamic market trends and evolving consumer preferences, this initiative aims to re-brand Hindustan Motors to redefine its image with a contemporary, clean, and modern identity.
Logo
On the left is the original logo of the brand. It feels outdated and fails to convey the dynamism and innovation expected in the current automotive industry. I tried to retain the core "HM" design but update the typeface and overall shape with cleaner lines and a more modern simpler aesthetic. (Re-designed logo on the right)
Brochure
Here are some print designs (brochure) for its car launch.
Product Launch Teaser
The scene has been designed in Blender 3D and edited in Premiere Pro.
Figma Prototype below:
(Note: Click on the options drop down menu at the top right corner and select "fit to screen" for best results)
In case the prototype is not loading, you can also check the screenshots of the same below.
